Masters Certificate in Advanced Hospitality Event Management

Event Management as a Growth Engine for the Hospitality Industry

COURSE OVERVIEW:
This two-week intensive course explores how event management serves as a growth engine for the hospitality industry. It addresses key challenges, job creation, and revenue generation, using practical case studies and interactive workshops. The program is designed for professionals, stakeholders, and students interested in advancing their skills in hospitality event management.

MODULE ONE: Understanding Event Management in Hospitality

DAY 1: Introduction to Hospitality Events Management

• Definition and scope of event management in hospitality
• Types of events
• Importance of event management in hospitality industry growth

Group Discussion: Sharing personal event experiences

DAY 2: Solving Challenges in Africa’s Hospitality Industry Through Event Management

• Key challenges in Africa’s hospitality sector
• Event management as a solution

Case Study: Events driving infrastructural development

Brainstorming Session: Identifying opportunities for future events

DAY 3: Event Management as a Job Creator

• Exploring direct and indirect employment in event management
• Entrepreneurial opportunities in the event industry

Case Study: Events leading to job creation

Workshop: Creating event-based job opportunities

DAY 4: Revenue Generation Through Hospitality Events

• Identifying revenue streams from events for businesses and governments
• Maximizing revenue from different types of hospitality events

Discussion: Enhancing revenue through event-driven strategies

DAY 5: Strategic Event Planning

• Key steps in planning successful events
• Overcoming planning challenges, especially in Africa

Workshop: Planning an international hospitality event

DAY 6: Event Marketing and Promotion

• The role of marketing in event success
• Collaborations with local partners and sponsors

Case study: Effective event promotion strategies

Interactive session: Developing an event marketing plan

• DAY 7:
  Week 1 Review and Presentations
• Review of key concepts from Week 1
• Group presentations on event management strategies
• Q&A and feedback session

MODULE TWO: Advanced Event Management Techniques and Case Studies

DAY 8: Financial Planning and Budgeting for Events

• Detailed understanding of event costs and revenue models
• Negotiation strategies and cost control

Case Study: Budgeting for a large-scale international event

DAY 9: Technology and Innovation in Event Management

• Tools and technology driving successful events
• Innovations shaping the future of hospitality events

Workshop: Incorporating tech solutions into event management

DAY 10: Managing Large-Scale Events in Africa

• Logistical challenges and solutions for large events
• Importance of partnerships and collaborations

Case Study: Planning a high-impact, large-scale event

DAY 11: Crisis Management and Risk Mitigation

• Identifying potential risks in event planning
• Developing an effective crisis management plan

Interactive session: Creating a risk management plan

DAY 12: Government Partnerships and Regulatory Frameworks

• Navigating local regulations and compliance
• Building strong partnerships with government agencies

Case Study: Successful government collaboration in hospitality events

DAY 13: Sustainable Event Management

• Principles of sustainability in event management
• Green planning for environmentally-friendly events

Workshop: Designing a sustainable event plan

Case Study: Implementing sustainable practices in events

DAY 14: Final Presentations and Wrap-Up

• Summary of Week 2 and key takeaways
• Group presentations on event management projects
• Course evaluation and closing remarks

Teaching Materials:

• PowerPoint presentations (optional)
• Case studies
• Textbooks/eBooks, Articles and Notes
• Real-life event examples

Target Audience:

• Hospitality professionals
• Event planners
• Stakeholders in the hospitality and event industries
• Students and job seekers
• Investors interested in event-driven hospitality growth

Delivery Mode:

• Lectures
• Case studies
• Group discussions
• Interactive workshops